Who Do You Write For?

Content marketers can’t seem to calm down.

It’s like an apocalyptic frenzy among bloggers and website managers. For months, they’ve been biting their lips. They’ve been losing sleep because they dreaded the next time the CMO would holler:

Our organic traffic is down!!! What are you doing about it??? Find a way to deal with AI search!

We had no idea. But we all felt SEO was dying. 

Now, the conversation is finally out in the open, and suddenly EVERYONE has answers. 

Overnight revelations have settled upon the entire SEO community, and every SEO expert (and also non-expert) knows how to address the AI challenges. 

After months of anticipation, three-letter solutions are flooding social media feeds and SEO publications. AEO, GEO, GSO, AIO….. 

No more worries. All we need to do is decide which three letters we call it (don't feel bad, even Chat GPT got confused with them), and then:

⚒️ Check the site settings: are we not blocking LLMs? And do we use schema settings?

⚒️ Adapt our keyword strategy for “querry fanout”

⚒️ Remove JavaScript

⚒️ Distribute our content on Reddit, Bing and Quora as well

⚒️ Add summaries to all our content

⚒️ Quote experts, add quantitative data from respectable sources

⚒️ Add listicles and tables

⚒️ Ensure content is easily readable

⚒️ Meet E-E-A T standards

⚒️ …

😮‍💨 Wait, let me catch my breath! 

Some of this sounds really familiar. 

It makes me wonder if we actually need to implement massive changes. 

Organic traffic is down for everyone due to AI-generated search results.

Here’s the thing:

I’ve been writing SEO content for years, and I've seen the algorithm changes Google has put us through. Each change attempted to match human search behaviour more accurately. 

Ultimately, we write for humans, and our content needs to be found by people. Content managers who primarily tried to please the algorithms suffered most from every update.

Quality content written for human brains and emotion has always been more resilient.

So, unless our content is useful for your target audience, it doesn’t matter which three letters you call your searchability tactics. 

AI mimics human search even more closely than traditional algorithms, and developers will keep trying harder. 

Even the Search Engine Journal admits: “Until broadly accepted best practices evolve, the only advice I can give is do what is good for users and run experiments.” (Malte Landwehr, CMO Peec AI)

Bottom Line: WRITE FOR HUMANS !

Keep search engines in mind (AI or not), but remember they are only tools used to help humans.