Reading long sentences is like gobbling up an entire meal all at once. You have no idea what's in your mouth and can't swallow any of it.

Why you need to write short sentences and how to create rhythm in your texts.

Why SEO without audience-relevant, action-driving content is meaningless.

Make sure your writers are sensitive to the audience's needs and expectations. Expressions and jargon can ruin the message of your copy.

Why the fact that I own my time is beneficial for my clients.

The story about how our teacher used his middle finger to get attention and a lesson for life I learned from him.

A client asked me to write a special piece once - an important thought leadership article. They chose me for the assignment because I was...

Seven advantages to gain from smart creative re-opt-in mails.

I never thought about this until it came up in this interview. We had discussed my professional background, and the interviewer confessed...

What’s the most important part of your writing process? Scrapping! It's a painful but worthwhile lesson.

Mindmaps are great for content writing. But you don't always need them. Blogging can start with a mind-dump as well.

My first B2B blog post was a total disaster! 9+ tips I would give my younger self.

How to address readers with an incurable condition? You focus on medical facts, and that's a mistake.

It can be fiercely demanding to try and bridge the gaps between practitioner and patient .

It may be the hottest trend in B2B marketing today: ABM. What exactly is ABM and is it right for your business?

On Friday morning, I got up to this: A handful of delicate roses, three balloons over the kitchen table, ....

I put together a list of points a good content brief should address for an efficient content creation process.

A writer needs to ask questions. Not because we don’t know how to write awesome content, but because we want to meet a clients’ expectations

Creating a content cluster lets you target specific reader intentions and a wider audience without boring them with things they already know

Whenever I finish writing something I wonder if the reader still has a good reason to go: So What?! If yes, I’m not finished. Here's why.