Ruth M. Trucks
Why Writer Need to Think Like Chefs
Reading long sentences is like gobbling up an entire meal all at once. You have no idea what's in your mouth and can't swallow any of it.
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Ruth M. Trucks
Sep 21, 20231 min read
Short is Beautiful
Why you need to write short sentences and how to create rhythm in your texts.
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Ruth M. Trucks
Sep 16, 20231 min read
SEO Gets You Lots of Blind Dates
Why SEO without audience-relevant, action-driving content is meaningless.
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Ruth M. Trucks
Jan 23, 20233 min read
Why You Need to Be Careful With Jargon in Copy
Make sure your writers are sensitive to the audience's needs and expectations. Expressions and jargon can ruin the message of your copy.
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Ruth M. Trucks
Jan 17, 20231 min read
One thing I love about being a freelance writer but not everyone understands
Why the fact that I own my time is beneficial for my clients.
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Ruth M. Trucks
Jan 12, 20234 min read
Herr Blanke’s Trusted Middle Finger
The story about how our teacher used his middle finger to get attention and a lesson for life I learned from him.
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Ruth M. Trucks
Sep 16, 20212 min read
Too Many Editors Spoil the Lede
A client asked me to write a special piece once - an important thought leadership article. They chose me for the assignment because I was...
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Ruth M. Trucks
May 3, 20214 min read
How to regain your audience's respect with a single email
Seven advantages to gain from smart creative re-opt-in mails.
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Ruth M. Trucks
Feb 9, 20215 min read
A Bitter Lesson About Success or Why I Don’t Follow a Guru
I never thought about this until it came up in this interview. We had discussed my professional background, and the interviewer confessed...
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Ruth M. Trucks
Jan 7, 20212 min read
Cut Content to Add Value
What’s the most important part of your writing process?
Scrapping! It's a painful but worthwhile lesson.
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Ruth M. Trucks
Dec 3, 20201 min read
Mindmap or Mind-dump?
Mindmaps are great for content writing. But you don't always need them. Blogging can start with a mind-dump as well.
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Ruth M. Trucks
Aug 6, 20204 min read
Keep On Blogging in the B2B World
My first B2B blog post was a total disaster! 9+ tips I would give my younger self.
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Ruth M. Trucks
Jul 26, 20205 min read
Writing About People’s Health? Show Compassion!
How to address readers with an incurable condition? You focus on medical facts, and that's a mistake.
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Ruth M. Trucks
Jul 17, 20203 min read
Why Writing Marketing Content for Doctors Is Profoundly Challenging
It can be fiercely demanding to try and bridge the gaps between practitioner and patient .
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Ruth M. Trucks
Jul 9, 20202 min read
What Is ABM and Is It Right for You?
It may be the hottest trend in B2B marketing today: ABM. What exactly is ABM and is it right for your business?
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Ruth M. Trucks
Jul 3, 20202 min read
Caring Is Paying Attention Is Caring Is ....
On Friday morning, I got up to this:
A handful of delicate roses,
three balloons over the kitchen table, ....
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Ruth M. Trucks
Jun 28, 20204 min read
What Is a Content Brief and What Should It Include?
I put together a list of points a good content brief should address for an efficient content creation process.
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Ruth M. Trucks
Jun 11, 20202 min read
5 Key Questions to Ask A New Client
A writer needs to ask questions. Not because we don’t know how to write awesome content, but because we want to meet a clients’ expectations
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Ruth M. Trucks
Jun 2, 20203 min read
Why You Need To Get Rid of Repetitive Content
Creating a content cluster lets you target specific reader intentions and a wider audience without boring them with things they already know
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Ruth M. Trucks
Jun 1, 20203 min read
These Two Words Will Keep Your Writing Focused
Whenever I finish writing something I wonder if the reader still has a good reason to go: So What?! If yes, I’m not finished. Here's why.
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