Your audience’s first encounter with your content is like a blind date.
#SEO is important.
But without audience-relevant, action-driving #content it is meaningless.
You can place a touched-up picture of your younger self on the profile on the dating site and brag about stuff that you think will impress others.
That’ll get you lots of dates.
And then what?
You’ve done your optimization, but are you sure you’ve reached who you needed to reach?
Can you keep them interested during the date and weed out who’s not a good fit?
Can you get them to invite you for a second date?
Not with SEO, but with audience-relevant, action-driving content you can.